Digital Creative & Social Media Specialist

Our client is seeking a creative and digitally savvy Digital Creative & Social Media Specialist to manage and develop engaging digital content across social media and online platforms.

The role combines graphic design, social media, content creation, CRM, email marketing and digital campaigns, with a strong focus on creating content that captures attention, drives engagement and supports business growth.

You’ll work across platforms including Instagram, Facebook, TikTok and LinkedIn, while supporting newsletters, WhatsApp communications, customer engagement and digital analytics.

This is an exciting opportunity for someone who enjoys creating, experimenting and staying ahead of digital trends, including AI and emerging technologies.

KEY RESPONSIBILITIES

Creative & Graphic Design

Develop creative concepts and visual content.
Produce artwork for digital and print campaigns, promotions, advertisements, presentations, brochures and marketing collateral.
Maintain brand consistency while ensuring content remains fresh, contemporary and engaging.
Adapt creative content for different platforms, audiences and formats.

Social Media & Content

Develop and implement engaging social-media content across Instagram, Facebook, TikTok and LinkedIn, as well as relevant emerging platforms.
Create engaging digital content.
Develop content calendars and campaigns around seasonal opportunities, promotions, events and experiences.
Write or contribute to compelling captions, headlines and digital copy.
Monitor social-media performance and use insights to continually improve content.
Stay abreast of current social-media trends, algorithms, formats and best practices.

Photography & Videography

Photographic experience is advantageous but not essential.
Identify opportunities for authentic, spontaneous and engaging content.
Edit and repurpose content for multiple digital platforms.

Digital Innovation

Keep up to date with AI, emerging technologies, digital marketing tools, social-media trends and new content platforms.
Explore and introduce new tools and ideas that can improve marketing output and efficiency.
Proactively bring new ideas and creative approaches to the team.

Website & Digital Marketing

Assist with keeping website content, imagery, promotions and digital assets current and visually engaging.
Support digital marketing campaigns, email marketing and other online initiatives where required.
Ensure digital content is accurate, relevant and aligned with brand positioning.

EXPERIENCE & SKILLS

Essential:

Relevant qualification or proven experience in graphic design, digital marketing, social media, communications or a related creative field.
Strong graphic-design skills and knowledge of relevant design software.
Demonstrable social-media experience, particularly Instagram, Facebook, TikTok and LinkedIn.
Strong written and visual communication skills.
Good understanding of digital marketing principles and social-media analytics.

Advantageous:

Experience within hospitality, tourism, travel, lifestyle or luxury brands.
Experience with AI and emerging creative technologies.
Basic understanding of website content management, SEO and email marketing.
Experience with paid social-media advertising.