Time zone: UTC+0 to UTC+4 (Europe to Dubai) 

Agreement Type: Service Agreement 

Compensation: Approx. USD 6,500 per month

About the Company

Our client is building a new kind of financial membership, combining onchain banking, rewards, wellness, lifestyle benefits, and physical products into one connected experience, backed by a broader fintech infrastructure and affiliate network.

The company is being built as a globally recognised, high-end brand. But before the company voice, they need strong personal brands around the founders and key figures behind it. These are not corporate mouthpieces — they need their own point of view, tone and audience, while staying connected to the wider company story.

About the Role

This is a high-pressure role in a fast-paced, demanding environment. Avoid this role if you are seeking a comfortable routine or standard corporate perks. Do not apply if you are simply looking for a job to maintain; join only if you are driven by the desire to build a high-impact passion project.

You won't just be running social accounts – you'll be building the personal brand of a founder from day one, with the chance to say later that you were there before anyone knew the name.

We are looking for a Social Media Manager whose primary mandate is personal branding for founders and senior leaders, with company brand management as a secondary responsibility that grows over time based on capacity and results.

This is not a calendar-filling, report-summarising role. We currently work with agencies that produce generic, duplicated content across platforms with no point of view — we are replacing that model entirely.

You will start by owning the personal accounts of two to three senior figures, each with a distinct audience and purpose:

• A founder/CEO building a public presence around fintech, market thought leadership and founder-led narrative, primarily on X and LinkedIn.

• A senior mentor figure building a broad, aspirational following around opportunity, entrepreneurship and personal growth, primarily on Instagram and YouTube through video content.

• Potentially a third senior leader (chairman-level), also X/LinkedIn-focused, joining the scope later.

If you handle the personal brands well and have capacity, you may take on one or more company accounts (the consumer-facing brand and/or its underlying infrastructure brand), each with its own audience, tone and positioning. Company work is a bonus scope, not the core job.

What You Will Own

• Personal brand strategy: define a distinct voice, positioning, content pillars and platform role for each leader you work with — not a copy of their corporate messaging.

• Platform differentiation: adapt content for X, LinkedIn, Instagram, and YouTube rather than duplicating posts. Each platform gets its own format, tone, cadence, and content approach.

• Content production: independently write, edit, schedule and publish original posts, threads, replies, quotes and long/short-form content — not just summaries of reports or PR.

• Proactive engagement: build and maintain lists of relevant accounts to monitor, reply to, quote or react to, so each leader becomes part of real conversations, not just a broadcaster.

• Weekly and monthly content calendars covering diverse topics and formats, built in advance and populated with original ideas — not just filling a quota.

• Direct collaboration with leadership: extract ideas, opinions and experiences from conversations and turn them into credible, non-manufactured content; ask the questions needed to fill information gaps rather than guessing or inventing facts.

• Approval workflow ownership: prepare content for a structured, two-step review process (internal review, then leader sign-off), and maintain clear brand guidelines per account (voice, vocabulary, do's and don'ts) to reduce rework over time.

• Advertising support: run or support paid social campaigns, primarily for Instagram/YouTube content, with fintech/crypto ad experience considered a plus.

• Performance analysis focused on quality, not just volume: track relevant-audience growth, engagement quality, replies and shares from meaningful accounts, and profile visits — follower count growth is a secondary metric.

• Company brand support (secondary, capacity-dependent): if bandwidth allows, manage one or more company social accounts (consumer brand and/or infrastructure brand) with the same standard of differentiation and quality.

• Cross-functional coordination: work with the design team on visual assets (static, carousel, short-form video, etc.), and coordinate with the PR lead on live media opportunities and press-worthy moments.

Required Experience

• 3+ years of professional social media experience, or less with an exceptional, independently proven track record (e.g., growing an account to 100K+ followers in approximately one year).

• Demonstrated experience building personal or founder/executive-led brands, not only corporate/company accounts.

• Excellent English writing skills; native or near-native fluency strongly preferred. Precise, idiomatic use of language matters — this is a public-facing, high-visibility role.

• Ability to independently develop and manage content calendars and campaigns end-to-end, across multiple accounts and platforms simultaneously.

• High ownership and autonomy: comfortable proposing ideas, asking clarifying questions, and moving forward without being told exactly what to do each day.

• Strong organisational systems: version control, asset tracking, approval workflows and reporting that hold up even as volume increases.

• Comfortable working closely and directly with senior leadership, including handling direct feedback and iterating quickly.

Strong advantages:

• Experience with luxury, hospitality, fashion, travel or premium consumer brands — directly relevant to the consumer brand scope, though not equally relevant across all accounts.

• Experience in crypto, Web3, fintech or financial services.

• Experience building broad, aspirational, non-niche audiences (relevant to mentor-style personal brands).

• Understanding of KOL, influencer and creator ecosystems.

• Experience with paid social advertising.

Hiring Process

1. Intro call with a recruiter (30 min)

2. Hiring manager (CMO) interview (30-45 min)

3. Hiring manager (CMO) assessment interview with online task (1 hour)

4. Optional: final interview with senior leadership for final sign-off.

5. Offer

The Operating Environment

• This is an intense, high-ownership role — not a 9-to-5, task-list job. Output and initiative matter more than hours logged.

• Leadership approvals can take time; the expectation is that you deliver quality work on time regardless, and use waiting periods productively (planning, research, drafting ahead).

• Occasional late-night or weekend publishing should be expected around launches, campaigns and market developments.

• You will not manage direct reports. You will work alongside a separate design team, another social media manager (for company brand accounts), a content manager and a PR lead, with light weekly coordination — most of your day-to-day cadence is direct with the hiring manager, not daily standups.

Why Join

• Be part of building both a globally recognised consumer brand and the personal brands of the people behind it, from an early stage.

• Significant creative ownership with direct access to senior leadership and fast decision-making once processes are set.

• Work at the intersection of fintech, crypto, lifestyle and high-end brand building.

• Competitive compensation with room to grow into a broader brand mandate as the company scales.

This is a demanding, high-ownership role best suited to someone who wants a project to build, not a job to maintain.